About our family

Welcome to SA Dawn Online Store. Founded over a year ago, we are a family-run business dedicated to bringing genuine South African flavours and warm hospitality directly to the UK.

Meet Jeffrey and the family

When you visit our store, you will be warmly greeted by owner Jeffrey, his wife, and their sons. We run SA Dawn Online Store with a cheerful, feel-good attitude and a heartfelt passion for sharing the comfort foods from back home. Every item on our shelves is chosen with love and genuine pride.

Visit us in Wellington Market Annex

In addition to our nationwide online shop, we welcome visitors at our physical market stall in Wellington Market Annex (Wellington, TF1 1BD). Pop in to say hello, pick up an online order via click & collect, or have your favourite goods delivered straight to your door across the UK.

"Visiting Jeffrey and his family at the market is always a joy. The biltong and boerewors taste just like home, and their warm 5-star service keeps us coming back." if not at the shop come see us at your local Car Boot Sale or online 

A happy local customer in Shropshire